A&E knew its remake of The Andromeda Strain would be the biggest production in the network's history, and they wanted their excitement to be contagious. So they approached Big Spaceship to prove why this was much more than a mere retelling of Michael Crichton's sci-fi novel. And like the premise of the movie itself, they desired a campaign that was far beyond ordinary.
Big Spaceship: Because of the network's broad appeal, our challenge was to reach a widespread audience in a way that would provide varying levels of engagement. We needed to create an experience that worked on several levels - something that was easily accessible to casual viewers while offering puzzles and intricate details for more active online players.
http://whathappenedinpiedmont.com/
http://www.bigspaceship.com/home.html
Posts
0 commentaires:
Post a Comment